Herb Kelleher, probably the best CEO of all time according to Fortune Magazine, was told by Tracy from the Marketing Department at Southwest Airlines, that her surveys indicated that the passengers might enjoy a light entreé on the Houston to Las Vegas flight. Since all the airline offers is peanuts, she thinks a nice chicken Caesar salad would be popular on that flight. Herb replied, "Tracy, will adding that chicken Caesar salad make us THE low-fare airline from Houston to Texas? Because if it doesn't help us become the unchallenged low-fare airline, we're not serving any damn chicken salad."
FOCUS on STRATEGY, and on the OBJECTIVE.
Taken from the book "Buck Up, Suck Up... and Come Back When You Foul Up" by James Carville and Paul Begala.
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